ospite studio

Brand strategy & content for places worth staying awhile
A guest in a white dress on a hotel balcony overlooking the sea and beach on the Amalfi Coast
Amalfi Coast

os·pi·te

/ˈɔs.pi.te/  ·  OH-spee-teh  ·  noun, Italian

  1. 1A guest.
  2. 2A host.

UsageIn Italian, the same word belongs to both sides of the door.

Approaching strategy and content with the curiosity of a guest and the care of a host.

Services

How we host your brand

For hotels & resorts, restaurants & bars, private dining and brand events.

Brand Strategy & Positioning

Finding the soul of your property.

Every exceptional stay begins with a clear sense of self. We immerse ourselves in your property the way a guest would, noticing what makes it unforgettable, then shape it into a brand story, positioning and voice that feel unmistakably yours.

Includes
  • Brand positioning
  • Guest personas
  • Brand story & messaging
  • Voice & tone guidelines
  • Go-to-market strategy for openings & repositionings

Creative Direction

Defining how your world looks and feels.

From the first glance at your website to the details guests remember, visual identity carries the experience. We set the creative vision (mood, palette, imagery and art direction) and guide your photographers, designers and teams to bring it to life consistently.

Includes
  • Visual identity direction
  • Mood boards & creative concepts
  • Art direction for shoots & campaigns
  • Creative guidelines for in-house & partner teams

Content Capture & Social

The stay, told the way guests live it.

We come on-site to capture your property in real moments: morning light in the suites, the buzz of the dining room, the quiet of the spa. The result is a ready-to-use library of content made for how people actually discover places today.

Includes
  • On-site content shoots
  • Event coverage
  • Social-ready content libraries
  • Short-form video
  • Ongoing social content support

Campaigns & Launches

Introducing your moment to the world.

A new opening, a reimagined restaurant or a seasonal escape deserves an entrance. We plan and shape campaigns from concept to press, so every launch arrives with clarity, intention and momentum.

Includes
  • Campaign strategy & concepts
  • Launch planning
  • Media & channel strategy
  • Press materials: media alerts, releases & launch kits

Partnerships & Collaborations

Bringing the right guests to your table.

The most meaningful partnerships feel like a natural extension of your brand. We connect properties with aligned brands, creators and tastemakers, and design collaborations that build reach, relevance and revenue.

Includes
  • Brand partnership strategy & outreach
  • Creator & influencer stays
  • Co-branded experiences & events
  • Partnership management
Signature offering

The Residency

We check in, so your brand can stand out.

Our most immersive way of working: we stay on-site, experiencing your property as a guest while working as your host. In one stay, you receive a complete brand foundation, creative direction, a content library and a partnerships plan, all shaped by firsthand experience.

Includes
  • On-site immersion
  • Brand strategy
  • Creative direction
  • Content capture
  • Partnerships roadmap
Inquire about a residency
À la carte

Just what you need

Every property is different. Choose one service or any combination, from a single shoot to a full launch campaign, and we’ll shape the engagement around you.

Inquire about services
ISelected workSri Lanka · The Residency

Rekawa Wellness Resort

A new property, a new strategy.

Rekawa Wellness Resort was opened by the team behind Sen Wellness Sanctuary. During its soft opening, we spent two and a half weeks on property building a go-to-market strategy that set Rekawa apart from its sister resort and established it as a place of its own, worth staying awhile.

Scope of the residency

Brand Strategy & Positioning

Go-to-market strategy, positioning and guest personas that gave Rekawa an identity distinct from Sen Wellness Sanctuary.

Content Capture

A robust on-site content library for use across every marketing channel: property details, rooms, spa and community moments.

Creative Direction

Directed the property tour film, the founder interview and a series of guest interviews.

Creator Partnerships

Identified creator partners who reflect the ideal guest persona in target markets across Europe and the Middle East.

Email & Social Campaigns

Recommendations for promotional cadence, tone and style across email and social.

Guest Experience Insights

An on-the-ground ear for the team, sharing guest feedback and experience notes throughout the soft opening.

IISelected workNew York · Ongoing content & partnerships
Tommy HilfigerGlobal ambassadors dinner, Maxwell Social
KnixNYFW presentation evening
The Buysiders ClubPrivate members’ dinner
AmazonInfluencer event, private brownstone
SpennieDinner activation

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Dinners & Brand Activations

for Chef Matt Experience

The table, told beautifully.

Two years of private dinners and brand evenings for Chef Matt Experience across New York, for names including Tommy Hilfiger, Knix and Amazon. It is the same eye we bring to a hotel’s restaurant, bar and events: the moments that make people want a seat at the table.

Scope of work

Event Content Capture

On-site coverage of private dinners, events and brand activations.

Short-form Video

Reels edited for Instagram and TikTok, delivered quickly after each event.

Content Library

A growing archive used by the team and shared with brand clients for their own channels.

Partnerships

Outreach to lifestyle and experiential PR agencies to bring new brand collaborations to the table.

Founded by

Rosa Stancil

A brand and content strategist shaped by work with global brands and media, and by years of staying and dining around the world. She thinks like a strategist and shoots like an observant guest.

About Rosa →

Stay awhile.

Contact

We’d love to hear what you’re working on.

hello@ospitestudio.com
Write to us
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Rosa at the open window of her room at Hotel Caron de Beaumarchais in Paris
Hotel Caron de Beaumarchais  |  Paris, France Read Rosa’s words on this stay →
Founder, ospite studio

Rosa Stancil

Rosa has always been happiest on both sides of an experience: taking it in as a guest, and helping shape it as a host.

A brand and content strategist working where hospitality, fashion and culture meet, Rosa began her career in fashion media and brand marketing, and today leads brand partnerships for national brands and global media companies. From Rosewood suites and private dinners to hostels and street stalls, she has experienced hospitality at every scale, and learned that true luxury lives in the details, and in knowing how to shape, capture and share them.

ospite studio was born from that belief. It brings together the strategy of a brand marketer, the eye of a content creator, the connections of a partnerships lead and the instincts of a well-traveled guest, all in service of one question: what makes a place worth staying awhile?

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